2021 HAWAII CO-OP DIGITAL PROGRAM
Overview
Angelinos come to LA Mag for insight into the best weekend adventures and travel ideas in and outside the city. Hawaii advertisers will have the opportunity to participate in a co-op custom article featured on LAmag.com, providing a high-impact, listicle style native placement that organically integrates with editorial content.
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Program Details (per participant)
Feature in co-op Hawaii Custom Article on LAmag.com
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Co-op Email to Travel List (17K+ opt-in subscribers)
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Featuring custom Hawaii content​ and participants
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Co-op Custom Instagram Story see sample >>
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In audience feed for 24 hours and pinned to @LAmag profile for 1x week
1x Sponsored Instagram Post
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Featuring participant and drives to Hawaii content page
Co-op ROS Cross-Platform Display Banner Ads
Daily Brief Newsletter Native Ad
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Featuring participant and drives to Hawaii content page
BONUS: Co-op Geo-fencing campaign targeting LAX area to reach a higher travel intent audience and promoting the Hawaii Co-op custom article on LAmag.com