Hawaii Co-op Custom Article on LA Mag
Hawaii Co-op Eblast
Sponsored Instagram Post
Hawaii Co-op IG Story
Hawaii Co-op IG Story
Hawaii Co-op IG Story
Hawaii Co-op IG Story
Hawaii Co-op IG Story
Hawaii Co-op IG Story

2021 HAWAII CO-OP DIGITAL PROGRAM

Overview

Angelinos come to LA Mag for insight into the best weekend adventures and travel ideas in and outside the city. Hawaii advertisers will have the opportunity to participate in a co-op custom article featured on LAmag.com, providing a high-impact, listicle style native placement that organically integrates with editorial content.

Program Details (per participant)

Feature in co-op Hawaii Custom Article on LAmag.com

Co-op Email to Travel List (17K+ opt-in subscribers)

  • Featuring custom Hawaii content​ and participants

Co-op Custom Instagram Story

  • In audience feed for 24 hours and pinned to @LAmag profile for 1x week

 

1x Sponsored Instagram Post

  • Featuring participant and drives to Hawaii content page

 

Co-op ROS Cross-Platform Display Banner Ads

 

Daily Brief Newsletter Native Ad

  • Featuring participant and drives to Hawaii content page

 

BONUS: Co-op Geo-fencing campaign targeting LAX area to reach a higher travel intent audience and promoting the Hawaii Co-op custom article on LAmag.com

Estimated Reach: 450,000 impressions
 
Digital Investment: $4,500 per partner
Media Value: $13,750
*Minimum 3x advertisers per campaign

Destination Marketing Hawaii  250 Ward Ave, Ste 221, Honolulu, HI 96814  808-739-2200

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